Watch That Message You’re Sending…
I love blogs… blogs are great. They make delivering your message to a widespread audience SO easy. No FTP, no HTML… just type and publish. When you’ve got a WordPress blog with the proper plug ins, you...
View ArticleThe New Magic Marketing Words: “Green”, “Secret”, “Cure” and “Fat”
Not so long ago, THE DEFINITIVE go to magic marketing word was “free”. Whether it was a free sample, a free trial or a free issue, free was a great word to use to capture attention. Those were the...
View ArticleRequiem for Monitor 110
Being an entrepreneur is tough. I believe that one of the reasons that successful entrepreneurs are so revered is that they symbolize the triumph of the little guy who battles insurmountable odds and...
View ArticleWhat Every Business Owner Needs to Know About Web 2.0
Over at the Church of the Customer blog, Jackie Huba writes of a horrible customer service experience she endured as she tried to purchase a gift certificate as a gift for a friend. In Handling fee, or...
View ArticleNiche Marketing and Advertising Effectiveness
There are a lot of reasons why you would want to tightly target your advertising message to a specific niche market – one of the best is that doing so will increase your advertising effectiveness. Many...
View ArticleNiche Marketing: Narrowing Your Focus
Niche marketing means narrowing your focus. When you narrow the focus of your marketing messages, you increase the likelihood of creating effective advertising. It’s important to keep in mind that...
View ArticleEssential Secrets to Creating Successful Internet Marketing Strategies
Before you get to work creating internet marketing strategies you must first recognize the difference between internet marketing strategies and internet marketing tactics. There’s a huge difference...
View ArticleMarketing Your Small Business – Sweating the small stuff
One thing that is common amongst small business owners is to “sweat the small stuff” when it comes to creating marketing messages and advertising for your small business. Unfortunately, it’s all too...
View ArticleCustomer Satisfaction’s Role in Marketing
Customer satisfaction plays a HUGE role in the success (or failure) of your marketing campaign. Creating a successful marketing strategy begins and ends with knowing your target audience. If your...
View ArticleThe Kiss of Death for Your Small Business Marketing
The kiss of death… it’s meaning is an action or relationship that is ultimately ruinous. While the “kiss of death” may set in motion a series of events that lead to ruin, in itself – the kiss of death...
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